While Bluefin is itself a registered ISO / MSP, the company’s website heavily focuses on security and safeguarding your business when you accept payment information, touting itself as the first PCI-validated company to provide a point-to-point encryption solution more than a decade ago. It includes almost no information about merchant accounts or directly accepting payments
Security is a concern for many small business owners in the age of data breaches and sensitive payment information becoming vulnerable to hacking, and Bluefin spends time outlining how it can protect you and your business.
To protect data, Bluefin offers point-to-point encryption (P2PE) for in-person payments (including contactless payments) and tokenization and 3D Secure (3DS) for online payments. Both online payments and ACH transaction data is protected by ShieldConex for encrypted tokenization, which removes unencrypted (clear text) data from your systems, limiting exposure.
Encryption refers to “scrambling” cardholder data to be indecipherable to unauthorized parties, including hackers and other bad actors. Tokenization is a key component of modern security, as it transforms the actual credit card information into a code (“token”) that can only be recognized by your system.
For in person (card-present) transactions, the customer’s data is encrypted upon entry into the P2PE device. This applies regardless of how the transaction is conducted - tapped for contactless payments, dipped for EMV chip card transactions, swiped for old-school magnetic strip cards, or keyed into a portal for phone payments.
Because of its robust security measures, Bluefin claims that you can reduce your business’s PCI scope to a more streamlined self-assessment questionnaire. Learn more about PCI compliance. Additionally, Bluefin is compatible with existing gateways and processors to help ease the transition.
Bluefin Products
The company offers several products of their design, including:
ShieldConex is for businesses processing card-not-present payments that include personally identifying information (PII) or personal health information (PHI.) It’s a vaultless tokenization solution, meaning your customer’s data is never stored in a database or “vault,” decreasing the chances of a data breach.
PayConex is for businesses processing card-present or card-not-present payments that include personally identifying information (PII) or personal health information (PHI) but utilizes a vault. This allows for card-on-file payments with an automatic account updater. PayConex works with Elavon, Fiserv, TSYS, and more.
With either solution, you can process all major payment cards, take ACH payments, and process e-checks.
QuickSwipe is for businesses looking to provide secure, PCI-validated payment acceptance on the go. The mobile solution has fast setup and a user-friendly interface to enable easy and secure card payments from anywhere. The solution encrypts cardholder data using a P2PE approved point of entry device so it doesn’t go through your system as unencrypted / clear text payment data. You can optionally choose to build a catalog of products in the QuickSwipe interface, send email receipts to customers, and see transactions in a convenient reporting dashboard.
Decryptx is for the processor and payment gateway side of things and not as relevant to business owners directly. The solution provides an option for payment companies to connect to the Bluefin system and offer their P2PE solution to business owners. Bluefin claims to be the only current provider of P2PE as a standalone service apart from payment processing.
Bluefin offers a wide-range of PCI compliant equipment, including terminals and swipers from Anywhere Commerce, BBPOS, ID Tech, Ingenico, PAX, Verifone, and more. Terminals range from basic countertop and handheld devices to sophisticated multi-lane terminals for larger retail stores. Software can also work with existing equipment / devices, including Apple and Android.
Bluefin says it can integrate your business’s current software and interface with the PayConex Platform. They have APIs and SDKs to accomplish this, meaning they have tools for building programs that can help make that happen. They also have a Sandbox Environment, a safe space to test out the software, before putting it into use.
Unfortunately, you won’t find rates or contract details on Bluefin’s website. Rates and contracts can fluctuate depending on the client. Not to worry, you can get a fully disclosed quote from Bluefin right through this review. The quote will be specific to your business, not a general chart of fees. There’s no cost and no obligation to view pricing, and we never sell or share your contact information. Try it now.
There are many locations online with reviews for Bluefin, including Google Reviews, the Better Business Bureau, and the company’s own site.
Google Reviews
As of 2025, Bluefin has more than 60 Google reviews with a 3.5-star rating out of 5. Positive reviews praise the company for being easy to use and secure. Some users report initial confusion at setup but being helped through it and finding it very satisfactory after that. Others report that they chose it for seamless integration with other systems and have been happy with the results.
The negative reviews complain of poor customer service, billing issues, unexpected additional fees, and refusal to take blame for issues. Bluefin responds to many of the reviews, attempting to address customer concerns.
Better Business Bureau
During the COVID-19 pandemic, Bluefin closed its physical offices in Tulsa, Chicago, and New York. Prior to that, the company had profiles with the BBB for 3 of its 5 locations, which generally boasted high grades (A+ for both New York and Tulsa) and low complaints. (1 each for New York and Tulsa over a rolling 3-year period.)
Bluefin’s headquarters location in Atlanta has an accredited BBB profile with an A+ rating despite not having customer reviews.
Bluefin’s Own Testimonials
On its website, Bluefin provides customer testimonials that almost exclusively praise the company for security, stating that the customer markets that security to their own customers or that payment security isn’t something to risk on less experienced / new payments companies. None of the testimonials include a customer name or business name.
In February 2016, Bluefin Payment Systems announced a settlement with the Federal Trade Commission (FTC) in connection with a telemarketing scheme. The FTC alleged that Bluefin ignored red flags when providing processing for certain clients. Bluefin will pay up to $2.6 million as part of the settlement, and is prohibited from providing processing services to certain types of businesses in the future.
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Posted by Orchid Integrative Medicine on Apr 11, 2023
I was quoted a $10/month fee in addition to 1.75% per transaction plus 25c per transaction. I was actually billed 8% for the transaction. They said I need to pay $20 in minimum credit card processing fees per month and then the quoted rate will kick in. ABSURD. Do not use them. There are more hidden fees than you can imagine.
Posted by Ashley on Jan 25, 2023
Terrible customer service. Terrible!!
Posted by Slava L on Apr 15, 2022
In the middle of payment the system had a glitch/freeze and the customer ended up making duplicate payment. Once noticed a refund was issued to customer; however, Elavon and Bluefin still charged my company processing fees for both, even though the error was on their side. I contacted Elavon (Case#15874024) and requested refund for the charges that were for duplication. Request was denied. Terminated account
View Processor's FeedbackPosted by Emily Jiang on Jan 22, 2022
Called 3 times to request a rate review as I felt I was paying too high a fee. Took them 1 month to get back to me. Spoke for 1 hour with the customer service representative who was professional but could not explain many of the fees to me as they are not transparent. About 40% of the fees could not be explained. I was told my fee was 1.69% due to the hidden fees or double charges, it is closer to 3.7%. It feels like I am being misled to get a lower rate than I actually am.
Posted by Rivka on Aug 05, 2021
As part of my dance studio management software, I was basically forced to use Bluefin. I absolutely hated it! Their fees are ridiculous, and their compliance requirements and scans are only for businesses with a proper IT team - not for a small business like mine. Also, there were no notifications when a card was declined, and if I hadn't signed in and reviewed all the transactions myself, I would never have known that the cards were declined. Horrible company and difficult to navigate!
View Processor's FeedbackPosted by S Guthrie on Apr 12, 2021
Have enjoyed using bluefin. It is simple to use and setup. The rates are good compared to others.
View Processor's FeedbackPosted by Mary Tseng on Mar 30, 2021
We use Bluefin as part of our payment system and service has been great, we haven't had any issues with communication, payments, or billing. Would recommend Bluefin because they streamline and make things easy. The only thing is the fees are complicated with 10+ rates for Visa cards alone, so you have to kind of keep track of that.
View Processor's FeedbackPosted by Angie Bisong on Mar 24, 2021
Bluefin is a great company. They have been extremely helpful with the training on how to use their services. I definitely recommend other businesses to use Bluefin.
View Processor's FeedbackPosted by Fisha on Sep 12, 2020
I've only been with Bluefin for 2 months and it has been a nightmare from the beginning. My representative was totally incompetent. They miscalculated my fees and misspelled my business name and never corrected it despite numerous calls and attempts on my part. I get different information every time I speak to customer service. They have lots of hidden fees and everyone you ask says something different. Beware of Bluefin!
View Processor's FeedbackPosted by Mary Damato on Jun 12, 2020
Left Bluefin for their unreasonably high fees. A month after cancelling, received ANOTHER bill for additional fees. Apparently, they require a form to cancel; however, the person that I spoke with when cancelling never informed me that they needed a signature. Beyond frustrated - would not recommend.
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