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You’ve probably heard of Square, the credit card processing company that lets you take credit cards using your smartphone or tablet. What you may not know is that there are a lot of alternatives.
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Square entered into the world of marketplace lending a little over two years ago through its Square Capital (Square Cap) program, offering funding to businesses that process credit card through Square. Square’s success with lending has led to a broadening of the program to include the first of several partner companies whose customers may now qualify for similar financial assistance.
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Payment processing company Square has built a reputation on offering simple, flat-rate credit card processing for small business. The well-publicized 2.75% rate was a good deal for businesses with small average transactions or low monthly credit card sales, but the company no longer offers that rate.
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You can have Square subsidize your credit card processing fees, just like Starbucks did. It’s just a matter of using Square’s overly simplified pricing to your advantage.
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Square credit card processing isn’t a good fit for every business. It’s best suited for individuals or businesses with low or sporadic sales volume or a low average sale amount.
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PayPal Here has taken the mobile payments market by storm with a smartphone processing solution that in several ways gets the better of the current market leader, Square.
