The Alliance is a buying group located in Illinois and catering to the medical field, specifically optometry and eye care. The primary focus is on lowering purchasing costs, though other advice and assistance is also available, including professional marketing programs, social media management, and website development services. Its website includes links to the Vision Council and American Optometric Association, though it’s not clear if those are partners of the Alliance or just listed as resources. The group also lists upcoming events relevant to optometrists and those in the medical field.

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You may have heard of group purchasing organizations (GPOs) or buying groups, but what are they and how exactly can they help your business? A buying group is an organization made up of small businesses that band together so they can negotiate as a larger group with vendors to receive better pricing and terms on goods and services.

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